REDEFINING
BEAUTY WITH ARTISTRY,
SUSTAINABILITY & COMMUNITY

Our Story

A new kind of salon experience awaits at RAW Hair & Co.—a sanctuary of artistry, empowerment, and eco-conscious beauty in Dallas, Texas. 

Created by visionary stylist Etoile Farr, RAW reimagines the salon as a space where creativity, sustainability, and luxury intertwine.

In a thoughtfully curated environment, RAW inspires self-expression with its fresh, modern design, a boutique offering premium haircare, one-of-a-kind jewelry, and fashion-forward clothing, a commitment to sustainable materials, and a mission to redefine what it means to be a modern salon. 

Every detail, from our exclusive product selection to eco-friendly practices, reflects a dedication to a cleaner, more beautiful world.

Our Vision

Our Mission

RAW is more than just a salon. It’s a movement for those who see beauty as both art and impact—a place where clients come not only for stunning transformations but also to be part of a community that values sustainability and innovation. 

Here, every appointment is a chance to renew, express, and inspire.

YEARS OF EXPERIENCE
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A wealth of collaborative experience in coloring, cutting, and styling, with a commitment to empowering clients through artistry and precision.

WASTE RECYCLED
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Through our Green Circle Salon certification, we recycle or repurpose 95% of our waste, setting a new standard in sustainable beauty.

GOAL
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To be a transformative space and all-things-hair platform in Bishop Arts, where clients and stylists are empowered to embrace their individuality with creativity and purpose.

Bishop Arts

IN DALLAS' VIBRANT ARTS DISTRICT

Located in one of Dallas’ most dynamic and lively neighborhoods, RAW blends luxury with a community-driven spirit, celebrating creativity and local artistry.

Our Founder

Etoile Farr, founder and visionary behind RAW Hair & Co., approaches hair the way an artist approaches a canvas—specializing in balayage and surface painting to create transformations as unique as her clients. With over 18 years in the industry, her dedication to her craft and her team has made RAW a sanctuary of empowerment, artistry, and eco-consciousness in Dallas.

Etoile believes true success is a collective journey: “No one is self-made. It takes a team of people who cross your path to get you where you want to be. It’s about being open, receptive, and willing to grow together.” This philosophy shapes RAW Hair & Co. as a space where continuous education, creative freedom, and sustainability are more than ideals—they’re a way of life.

Driven by a vision to influence and inspire, Etoile created RAW as a platform to empower both her clients and her team. Each visit is designed to be an elevated experience, blending high-quality, curated haircare with RAW’s commitment to a clean, sustainable approach. Here, every client is welcomed as a guest and a valued part of a community dedicated to beauty, growth, and impact.

Our Founder

Etoile Farr, founder and visionary behind RAW Hair & Co., approaches hair the way an artist approaches a canvas—specializing in balayage and surface painting to create transformations as unique as her clients. With over 18 years in the industry, her dedication to her craft and her team has made RAW a sanctuary of empowerment, artistry, and eco-consciousness in Dallas.

Etoile believes true success is a collective journey: “No one is self-made. It takes a team of people who cross your path to get you where you want to be. It’s about being open, receptive, and willing to grow together.” This philosophy shapes RAW Hair & Co. as a space where continuous education, creative freedom, and sustainability are more than ideals—they’re a way of life.

Driven by a vision to influence and inspire, Etoile created RAW as a platform to empower both her clients and her team. Each visit is designed to be an elevated experience, blending high-quality, curated haircare with RAW’s commitment to a clean, sustainable approach. Here, every client is welcomed as a guest and a valued part of a community dedicated to beauty, growth, and impact.

WHY WE LOVE OUR PARTNERS

GOLDWELL

Goldwell, a leader in allergen-free color, earned a rare AAA rating from the Carbon Disclosure Project, highlighting ESG excellence.

GREEN CIRCLE SALONS

Green Circle empowers salons to recycle or repurpose up to 95% of waste, setting new standards in sustainable beauty practices.

MANDANA BEVERLY HILLS

Known for their sleek, performance-driven tools and clean-ingredient hair perfume, Mandana Beverly Hills elevates everyday haircare with expert-crafted essentials.

ORIBE

Oribe blends luxury haircare with eco-conscious innovation, transforming recycled plastic into asphalt while delivering salon-quality, high-performing products that inspire sustainability and sophistication.

R+CO

Committed to sustainability, R+Co. uses 100% PCR (post-consumer recycled) plastic packaging, often sourced from ocean waste, blending luxury with responsibility.

R+CO BLEU

R+Co BLEU exemplifies eco-conscious luxury by utilizing biodegradable soft packaging and fully recyclable materials, ensuring sustainability without compromising on quality.

R+COLOR

Part of the R+Co. family, R+Color crafts resorcinol-free, PPD-free, and paraben-free hair color formulations, delivering a safer, healthier, and premium coloring experience.

REDKEN

Redken, the U.S.’ #1 professional beauty brand, leads the industry with groundbreaking pH science and 100% vegan color formulas free from animal-derived ingredients.

SHU UEMURA

Embracing Japanese harmony, Shu Uemura crafts products with sustainably sourced ingredients and eco-friendly packaging, reflecting a deep respect for nature.

WHITTEMORE HOUSE

Whittemore House' innovative formulas use sugar polymers and anti-aging molecules to protect and nourish hair at a cellular level for 72 hours.
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